Agricultural Marketing and Local Markets Workshop

— Written By Nate Bruce

North Carolina Cooperative Extension Caswell County Center is delivering an agricultural marketing and local markets workshop. Two educational presentations will be given and snacks and refreshments will be provided.

The first presentation will be conducted by Ms. Amanda Hodges. After growing up in Caswell County, leaving for the ‘big city’ and a twenty-year career in advertising and digital marketing, Amanda Hodges returns to the farm where she grew up. This time around, it will be vegetables and maybe cut flowers instead of tobacco. She brings along a few unique best practices that transition well from corporate marketing into the world of agriculture and small farm marketing to assist farmers in rural counties be more successful. With a focus specifically on assisting family farms, Amanda is the Director of Outreach and Development for the Southern Sustainable Agriculture Working Group. SSAWG represents small/family/beginning farmers across the southern United States and assists with positioning farmers for profit. SSAWG holds the largest sustainable agriculture conference in the region each January, with the 2019 event planned for Little Rock, Arkansas. A contingency from Caswell County will be attending.

Presentation Overview: Growing Profits via Marketing your Farm

Whether you are starting from square one with creating a presence for your farm business either offline (traditional advertising) or online OR if you are already doing some marketing and need a boost, this session is for you. Keeping your farm marketing simple, while applying a few best practices for success in rural communities like ours, will allow your business to grow in a fun, cost-effective, and easy way.

The second presentation of the evening will be given by Ms. Kirsten Halverson. Kirsten recently moved to the Dan River Region and is enjoying setting up her own small farm growing produce and fruit. Kirsten has worked in many areas of the food system, including working on small farms and doing business planning for small local food retail stores. Before moving to the region, she was the director of Buy Fresh Buy Local Hampton Roads, an organization that provided marketing support for small farms, and locally owned and sourced restaurants. Kirsten is currently working on behalf of the Health Collaborative in the Dan River Region conducting a community food system assessment for the region and looking at ways to bridge the gap between consumers (individual and institutional), and local farmers.

Presentation Overview: Local Markets for Your Local Products

Are you looking for new ways to get your amazing product out into your community? In this session learn about the many ways you can build profitable relationships with those who seek your products and support your farm. You will leave with ideas for tapping into new markets you may not have thought about, and with a list of specific market opportunities that are available in this region.

Space is limited to those who register. To register for the informational session, please contact North Carolina Cooperative Extension Caswell County Center at 336-694-4158 by 12:00 noon on Wednesday, May 30th, 2018.

Event Details – Caswell County Cooperative Extension, Yanceyville, NC

Date:               Wednesday, May 30th, 2018

Time:            6:00 p.m. -­‐ 8:00 p.m.

Location:       Caswell County Cooperative Extension

126 Court Square, Agriculture Building, Yanceyville, NC 27379

REGISTER TODAY

Call 336-694-4158 or email Nate Bruce at nsbruce@ncat.edu

Registration deadline is May 30th, 2018 at 12:00 noon.